#MY STORY ISN T OVER YET HOW TO#
#MY STORY ISN T OVER YET FULL#
#MY STORY ISN T OVER YET PRO#

This is true of Stories and most other IG video placements. Example: CouchHaus Length : 14 secondsĪ post shared by Couch Haus Design for sound-off: Most people don’t watch Instagram with sound on. Let’s look at an example from a company that sells custom couches DTC and see why it works. You have to grab their attention, just like longer videos. The key is remembering they need to stop a user in their casual Story swiping.

Shorter instagram Story videos-under 15 seconds using a single Story card-can be highly effective and addictive too. Vine videos were 6 seconds long and could tell entire stories with a beginning, a middle, and an end. Once upon a time, there was an app called Vine.

#MY STORY ISN T OVER YET FULL#

The hook in the first second of the video determines whether or not a user is sticking around to watch the rest of the Story.Įverlane interspersed 'question' cards with 'education' cards, which makes the educational experience fun and interactive, and makes it easy for people to tap through the full Story sequence. Combine education with interaction: Multiple polls interspersed with facts and insights for more engagement opportunities.Įverlane's first Instagram Story card opens with a simple question that immediately grabs your attention: 'Denim is notoriously dirty… Do you know why?'.Use micro commitments: A small form of engagement at the start, or micro commitment, increases the odds you’ll stick through to see the end.

Engage your audience by asking questions: Use binary yes-no engagement poll stickers (just tap a button to weigh in).

This makes it easy for viewers to tap through to the end of the Story sequence. You need to incentivize them to watch your content.Įverlane accomplishes this with interactive polls and quizzes to increase engagement and therefore, Watch Time. To communicate one of their central themes-transparency-they published a sequence of stories to educate followers on the truth about modern denim manufacturing.īut education alone isn't enough to hold people's attention. Example : Everlane Length: 90 seconds+ across multiple Story cardsĮverlane sells ethical activewear, including a variety of quality denim goods. Let’s take a look at how this works in practice. That first video has to grab their attention. If your first video doesn't hook a user in the sequence, they will likely ignore it and tap to the next Story in their feed. Stringing several Instagram Story videos together gives you more space to share your message.

#MY STORY ISN T OVER YET HOW TO#

You’ll also learn how to make an Instagram Story video that gets people to engage. Keep reading for a few tips on how to do this.īut first, let’s take a look at how to make either format work for you.

#MY STORY ISN T OVER YET PRO#

→ Pro tip: As a rule of thumb, the longer the story sequence, the more you'll need to incentivize users to continue watching. It ultimately depends on the type of content you're looking to post and how well you can capture and hold the viewer's interest. Long and short Stories can both work well. Credit: Instagram Is it better to use long videos or short videos? Instagram has a new native editing feature that lets you trim videos to the desired length.

And since you're starting with a single video, your sequence will still maintain a sense of continuity, even though it's broken into separate parts. If you want to post longer videos from your camera roll to Stories, but they exceed the 15 second limit, Instagram automatically splits the first minute of your video into 4 x 15-second story cards.Īs long as the video is less than a minute, you're fine.

If you're starting with a video that's longer than 15 seconds, and you want to post it to your Stories, you have two options: Option 1 How to edit the length of an Instagram Story video And Feed video ads can last up to 60 seconds.

Instagram Video ads: Story ads can last between 5-15 seconds.

Verified accounts or accounts with large followings can upload up to 60-minute videos. Regular accounts can upload video clips between 15 seconds and 10 minutes in length. Video previews on the feed last up to 60 seconds.

Instagram Video: As of October 2021, IGTV video and Instagram Feed videos are now one format-Instagram Video.

They can also be uploaded in their entirety to your Story or Feed after they've ended.

Instagram Live videos: Livestream videos shot from the Instagram app can be up to 4 hours long.

Instagram Reels: Reels are Instagram's response to TikTok.

Photos in Instagram Stories appear for 7 seconds.

Instagram Story videos: The maximum length for an IG Story video is 15 seconds.

How do Stories compare to other types of Instagram videos?

My story isn t over yet